https://www.youtube.com/watch?t=133&v=0xjTJoLklvs
ASA is the UK's independent regulator of advertising across all media. ASA are responsible to listen to the audiences complaints towards adverts and will look into the situation and if unsustainable ASA will remove ad.
ASA Strategy
IMPACT- They spend more time on matters that make the biggest difference.AWARENESS- They will make sure that the public, civil society and industry know who they are and what they can do, so they can engage with ASA when they need to and have confidence with their work.
PROACTIVE- ASA will use a wide range of information to identify and tackle problems to make sure ads are responsible.
SUPPORT- Advertising standards Authority will provide support advertisers to help them create responsible ads.
UNDERSTANDING- ASA authority on advertising and active on issues that cause societal concern.
NOT FINISHED
Hi Selica, this is a start on your research project on ASA. You need to explain more about what they do as well as give examples of adverts they may have banned from television. This would take it up to Merit.
ReplyDeleteYou also need to upload an analysis of an advert, and create a presentation of advertising techniques.