Multi-Camera

Ben Cajee worked for the International Cricket Council at Lord’s before becoming a presenter at 'CBeebies'. Ben is a cricket fan and batting is one his favourite things to do, Ben worked at ‘The Home of Cricket’. 

Multi-Camera Research

Audience & Adverts

Audience

 

What is an audience?
A audience is a group of viewers or listeners.

Examples of a audience: Radio listeners, Television viewers, Newspapers and magazines readers

Types of audiences

Niche Audience-  A Niche audience is a small group of people with a specific interest.

Target Audience- A particular group which a product such as a film or advertisement is aimed at

 

Location Reece

Our initial plan was to film in the year 7 playground in St Thomas More School.
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Rent a house but my group and I had issues with the cost
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Use media lights
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Models: Chrystel, Ruth, Alex, Selica, Stefan, Philip, Tariq, Bolu, Ben, Darryl and Richard.
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Evaluation 'Jet Black'

Media evaluation ‘Jet Black’

During our lesson we were giving an assignment to create a TV advert. I had paired up with Tariq, Philip and Stefan; I came up with the idea to create an advert for an up and coming urban clothing line named ‘Jet Black’. I was aware of Jet Black due to the owners of the company, Darryl and Richard and also being one of their customers and followers on social media. Knowing that ‘Jet Black’ was a new company and was needy for more advertise I thought it would be a great opportunity to use their company and create one with my group for our assignment. I wanted to talk to owners first just because it is a company and I wanted to be a professional and ask permission and background information about ‘Jet Black’.

One of the owners Darryl had got back to me and answered a few of my questions and I had background information about the clothing line to help me explore different conventions. Such as, the meaning of their company name ‘ Jet Black’ is because a Jet explores luxury and ‘Black’ is the colour their clothing consists. Using this information I created a PowerPoint to present to the class with my group showing how to contact ‘Jet Black’ the clothing line, their clothing, background information and what to expect in the TV ad.

Our initial plans did eventually change due to more planning and coming up with final ideas, our first planning I came up with the idea to film in the dark outside around 4 PM as it gets dark around that time in winter, also to film in St Thomas More school playground and Woodside Park on greenery. A member on my group had disagreed and wanted to film in a studio and another member wanted to get a white wide sheet and film in front of that using media classroom.  We did not manage to book a studio due to member of groups schedule and price range and this issue also applied to buying a white sheet, which was effective, and the right size.

As a member of the group I wanted to get all the planning out the way so we can get started on filming. I had looked around my school for models to help create the advert, this was not hard to find, and as our target audience was young adults aged 16+. I had to make sure that the target audience for our TV ad also was the same as the owners target audience for their clothing. Using our incentive my group members had also involved themselves as models in our TV advert and helped pick out multi culture models with different sizes and heights.

Using a storyboard and camera Tariq and I went to our initial location which was the playground we asked the help of a few models just to model in our location pictures as we picked where in the playground we came up with camera shots.

Not Finished 

Equipment/prop list

• Camera 
• Tripod 
• Lights
• Extension lead 
• Jet Black Clothing 
• Umbrella 
• Apple Mac 
• Final Cut pro
• Black trainers 
• Phone 
• SD card 
• Battery 
• Headphones 
• Clipboard 

Risk Assessment

Risk Item	Effect	Cause	Likelihood
Tripping over light wire	Camera man dropping camera Injured model	Not sticking wire down with tape	3
Falls down the stairs	Injured Models	Staircase becoming crowded	3
Slips due to poor weather	Injured Models	Not checking the weather forecast	2
Playground being busy	Less filming time	Not arranging with person in charge	1
Lights fall or collapse	Could burn you	Wear sensible shoes	2